Shell Helix engine oil is outspent by the market leader by twenty to one. How do you even compete against those figures? You stand behind your product by creating an unprecedented 15 year, 350,000km engine warranty – free when you use Shell Helix. After workshop and retailer education, we took our offer to the V8s, sponsoring DJR Team Penske. We targeted people at every point along the online path to a new or used car, or service, purchase, driving long term sales as hard as Dick Johnson drives his engines.