Wii U Launch

Research showed the only way for people to understand the new Wii U Game Pad was to experience it first hand. Rather than a demo in retailer stores, we launched it with a bang by creating Wii U gamer destinations across Australia. Gamers could work their way through a giant 457m ‘U’ shape, showcasing all 13 gaming titles. Touring major capital cities and opening as pop up stores in Sydney and Melbourne, word spread amongst gamers on social, trial numbers went ballistic and all sales forecasts were exceeded.

500,000 people

bd-icons-resized_Results-Wii U trials.png


7 minute
avg. per trial

targets smashed