Rebel Football United

To increase football boot sales for Rebel Sports, we positioned them as the cross-code experts – by assembling a dream team of the best players from football, Aussie Rules and rugby league and showing what would happen if they all took the field, all at once. Not only did it make for great viewing, it was the first time all the major brands had ever appeared on the same field together in advertising. We then invited players of all ages and abilities to join the team, rewarding then with special offers and prizes, all season long.

5,000 team members registered on Facebook

YouTube views

$1 million in
earned media

$1.3 million sales uplift on a minor league budget