Beanz Meanz


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Beanz Meanz


Beanz used to mean Heinz, but own-label versions were growing in popularity. To remind Australians of the importance of Heinz and justify our price premium, we invited them to remember what Heinz Baked Beans once meant to them. And got them to put it on a can. Online. From the online cans created, people voted for the top ten, which we put on supermarket shelves (plus $10,000 into each of the winners’ pockets). By tapping into the cultural value of beans, we created social value — and a 14% sales increase.

8,000+
cans created

200,000+ 
Public votes

14% INCREASE
IN SALES

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MMA Worldwide
Globe Award


Lurpak® Go Freestyle


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Lurpak® Go Freestyle


We’ve been working with Lurpak since the brand arrived in Australia, extending their world famous campaigns into sales boosting retail, digital and social. Go Freestyle encourages foodies to throw out the recipe books and explore new flavours in bread food – always with a good lick of Lurpak Spreadable. We’ve given away gourmet prize packs, harnessed influencers to create captivating content for food channels and taken food porn to new levels with our much anticipated series of Go Freestyle tips.


Shell Helix Free Engine Warranty


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Shell Helix Free Engine Warranty


Shell Helix engine oil is outspent by the market leader by twenty to one. How do you even compete against those figures? You stand behind your product by creating an unprecedented 15 year, 350,000km engine warranty – free when you use Shell Helix. After workshop and retailer education, we took our offer to the V8s, sponsoring DJR Team Penske. We targeted people at every point along the online path to a new or used car, or service, purchase, driving long term sales as hard as Dick Johnson drives his engines.


Real Iced Tea


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Real Iced Tea


Most iced teas are highly concocted confections. We worked with Schweppes to grow the category by developing a healthier, natural alternative. With a limited budget, we needed a differentiated launch strategy. So rather than chase mass distribution at launch, we established exclusive partnerships with healthy, real food outlets. By restricting access we maximised brand value and word of mouth amongst consumers, and future proofed the brand’s success. By Year 3 we were in supermarkets nationally.

Year 1 Distribution
through 10,000 On The
Go accounts

23% awareness
amongst category
rejecters

2 out of 3
realists repeat
purchased

Year 3
Launched in Coles
& Woolworths


Pernod Ricard


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Pernod Ricard


As their Global Activations Agency, we work across iconic brands such as Jacob’s Creek, St Hugo’s, George Wyndham, Brancott Estate and Stoneleigh to help Pernod Ricard Wines sell more. Working from retail and shopper insights we create hard working ideas that go beyond just the Last 3 Feet to encompass advertising, promotions, digital, social, content and experiential.  We’re equally at home working On Premise, Off Premise, in Travel Retail, in precinct at the Australian Open and US Open and in emerging global markets.


My Dog, My ....


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My Dog, My ....


My Dog was perceived as a brand for women with small fluffy dogs. To sell more My Dog we needed to change that. So we asked all Australian dog owners to share what was special about their relationship with their dog - with a chance for said dog to star not just in our ads, but on posters on their own turf. Over 400 dogs starred in 100 locations around Australia. The top ten dogs (of all shapes and sizes) ended up on special edition, big-dog-sized tins which remain in production to this day.

73% of dog
owners reached

50,000+
competition entries

12% more
product sold

Most tailored digital
OOH campaign ever


Whiskas Pledge


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Whiskas Pledge


Whiskas was losing market share. Cat numbers were declining and dogs were ruling the roost. Yet at the very same time, cats were starring on YouTube and the subject of countless social conversations. We tapped into this hugely positive sentiment by creating an online community for cat lovers. To get involved all you needed to do was pledge your cat’s love for Whiskas – and be rewarded with a free sample of the new Whiskas Oh So… range. As the brand behind restoring cat pride, we converted cultural and social value into sales.

330,167 pledges

48,000 cat
profiles uploaded

716,000 samples
distributed

14% Sales increase


Whiskas Adopt a Kitten


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Whiskas Adopt a Kitten


Australia is the only country in the world with a declining cat population. Reversing this trend could boost annual sales for Whiskas by up to $13 million. So we launched an integrated campaign that focuses on the joys of kitten ownership. Martin Place became Kitten Place for a day. Our website aggregated the largest database of kittens available in Australia. Digital banners connected people with nearby kittens. It was the biggest kitten adoption campaign ever, a win-win for future cat food sales, retailers and the brand.

17 million
people reached

80,000 unique
site visitors

12,000 kittens
found homes

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Gold at ADMA


Rebel Football United


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Rebel Football United


To increase football boot sales for Rebel Sports, we positioned them as the cross-code experts – by assembling a dream team of the best players from football, Aussie Rules and rugby league and showing what would happen if they all took the field, all at once. Not only did it make for great viewing, it was the first time all the major brands had ever appeared on the same field together in advertising. We then invited players of all ages and abilities to join the team, rewarding then with special offers and prizes, all season long.

5,000 team members registered on Facebook

200,000+
YouTube views

$1 million in
earned media

$1.3 million sales uplift on a minor league budget


Wii U Launch


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Wii U Launch


Research showed the only way for people to understand the new Wii U Game Pad was to experience it first hand. Rather than a demo in retailer stores, we launched it with a bang by creating Wii U gamer destinations across Australia. Gamers could work their way through a giant 457m ‘U’ shape, showcasing all 13 gaming titles. Touring major capital cities and opening as pop up stores in Sydney and Melbourne, word spread amongst gamers on social, trial numbers went ballistic and all sales forecasts were exceeded.

500,000 people
reached

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100,000
trials

7 minute
avg. per trial

Pre-order
targets smashed 


Get in touch


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Get in touch


For new business, careers, press or just a little chat please contact
Simon Porter on +61 (0)406 757 640 or simon.porter@thisisbd.com.au

Level 7, 155 Clarence Street, Sydney, NSW 2000