HP Oath
HP Sauce is an iconic staple of most British homes. In fact, its name derives from the Houses of Parliament where it was originally served as a condiment.
Although HP Sauce is loved by the Brits, many Australians are confused by what it is and how to enjoy it.
Our campaign is activated on Facebook where British ex-pats are targeted to encourage their fellow Aussie friends to take the ‘HP Oath’ and solemnly swear to experiment with HP Sauce. Their allegiance will rewarded with special HP prizes and promotions.
It is also brought to life with humorous point of sale executions concentrating on usage occasions with a distinct British feel.
