Ketchup Speaks
Heinz Tomato Ketchup is misunderstood in Australia, with many people not knowing what makes Ketchup different from other sauces.
Heinz was keen to prove that their Tomato Ketchup has a richer and thicker taste, purely because it contains more tomatoes.
We thought it was only fair that Heinz Tomato Ketchup should tell Australians in person, by speaking for itself and setting the record straight.
Our idea was to make the iconic Heinz Tomato Ketchup bottle the hero by giving it a voice. In doing so, we were able to communicate its product truths around tomato content, thickness and taste, as well as give it some attitude.
The campaign is running across press, retail and is further brought to life online where punters can squeeze the truth out of a cheeky bottle of Heinz Tomato Ketchup.
