Schweppes Perfect Mix
The Schweppes brand vision is to own the mixing occasion both at home and on-premise to get more Australians mixing.
Our idea was born from an undeniable truth: buying someone a drink is easy, but mixing someone a drink shows love and craft.
Based on this insight, we asked Australians one simple question: if you could mix a drink for anyone in the world, who would you choose? A movie star? A rock god? A sporting legend?
Who’s your perfect mix? asked entrants to go online and tell us who would they mix a drink for, what drink would they mix and why. Entries were showcased in a gallery and shared via social networks to continue the conversation. The Perfect Mix website attracted 40,000 visits, 46% of which were from mobile devices.
The campaign delivered a 17.6% lift in sales and a market share increase against its closest competitors of 3.4% points.
A winner was selected in January 2012, and Schweppes is turning her Perfect Mix dream into a reality.
