Size Matters
Heinz wanted to re-launch their Big ’N Chunky range of soups highlighting their size and taste credentials and the fact that it is a ‘Men’s Soup’. BD created a campaign targeting men on their natural habitats: The pub, the road, the footy, and of course, the internet.
As a result, all 12 varieties of Heinz Big’N Chunky are in the top 15 of all Chunky soups in the market and overall loyalty to Heinz Big ’N Chunky is up 7.5%.
